Norm Heikens, a former reporter for the Indianapolis Star, and now with the Indianapolis Business Journal, called this morning to get my take on the just-named Nobel Prize winner from Indiana University, as her research relates to Indiana forestry.
Being the ever-careful spokesperson, I asked Norm what his deadline was, and then asked for for five minutes to finish a task and get back to him. He had an hour, so I was okay. I didn't tell him that the "task" I had to finish involved looking up the Nobel Prize winner and finding out exactly for what she received the prize. I knew it involved Economics, so why is he calling me? Oh wonderful Internet. Thanks, Al Gore.
Well the interview became part of Norm's blog that day, and he probably knew all along that I was looking her up in that five minutes, but I was able to use the opportunity to compare her work to our recent efforts to convince USGBC and state legislators that LEED is bad policy in Indiana because the private landowners, who own 90% of the resource, cannot affordably certify their lands in order to prove that we can do what we are already doing - managing our forests sustainably!
Her work, as best I could tell in four and a half minutes, centered around studying whether economies, when left alone, can flourish as well as when regulated by central authorities or privatized. The lesson here is that almost any opportunity to tell hardwood's positive message can be achieved, simply by looking at all the forces at work to make it harder and harder to be in the business of selling the world's greenest, most abundant renewable resource!
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